Welcome to Primo Produce

PRiMO PRODUCE is a family owned and operated Australian farming business. Brothers Matt, Ricardo and Daniel Poggioli farm premium red soil cropping land on the Atherton Tablelands, approximately 100km south-west of Cairns in Far North Queensland.


PRiMO PRODUCE are proud members of Avocados Australia Limited (AAL) which is the representative industry body for the Australian avocado industry.


Our brushed potato lines are harvested and packed on farm and sold wholesale throughout the eastern states of Australia.


PRiMO PRODUCE has a combined experience of more than 80 years in hay production. We began producing hay for stock feed as a bi-product of grass seed production.

Grass Seed

The Poggioli Family have had a long and successful association with the Australian Seed Industry. We are third generation seed producers with a combined experience of more than 100 years.

Our Team

We are very proud of our team at PRiMO PRODUCE. As a family business we value and appreciate the contribution all our staff make to our enterprise.

Our History

Our family story begins in Villa di Tirano, a small village in the Valtellina valley of Lombardia in the foothills of the Italian Alps.

About Us

Over the years the family has grown a variety of crops including peanuts, sugar cane, pumpkins, sweet corn, grains and legumes. Primo Produce now specialises in growing avocados, potatoes, cattle fodder & pasture grass seed.

PRiMO Gallery